CLient
- Mike Sollie Insurance Advisors
Services
- Logo Design
- Print Colleteral
- Website Design and Development
Deliverables
- Logo
- Business Cards
- Letterhead
- Styleguide
- Content Managed Web Site
Other
- SEO
- Analytics
Website
Project Info
Challenge
After decades as a top agent for a major national insurance this client was ready to launch their own agency. IWS was commissioned to build a brand and an online presence to would stand toe to toe with the largest national competitors in the insurance industry.
With a limited resources and even less time, this brand had to succeed.
Solution
To create the initial building block of the brand, the logo, IWS took a deep dive into the client’s personal history, their family ancestry and the insurance industry to create a mark that was both memorable and reassuring.
To bring the new company online quickly IWS developed a content managed website using the WordPress platform and a selection of modular plugins to quickly add online services.
Brand Development
Building a Brand Platform
From print to mobile delivery, MSIA needed a brand that felt personal, and corporate. To win client’s away from huge corporate competitors, the brand had to feel established reliable. And it had to make an impression whether clients saw it on paper, on their computer, or on their mobile devices.
Website Design
Mike Sollie Insurance Advisors Website Design
With a dizzying array of insurance products for both individuals and business, creating an an elegant user experience that allowed site visitors to quickly find the product they needed and submit an online quote request was a challenge.
IWS create a visually based navigation system to help visitors identify products by images instead of lengthy pages of text descriptions.
